DJ Tips in under a minute: your pricing can give the wrong message. This an interesting perspective that I hadn’t considered. The point here is to pick what you do well and focus on that alone and not trying to be everything to everybody. The multiple price point example is that is you have to big of a gap from low price to high price you can send the message that you are not really either package. The high end client thinks you’re faking it and the lower price client doesn’t see the value since you would rather be making the higher price. Hope that’s not to confusing, but find what works, get a price and stick to it.
DJ Tips in under a minute: your pricing can give the wrong message: By Jay Brannan #djjayb #jaybrannan
DJ Tips in under a minute: wireless speaker for meetings: by Jay Brannan #djtipsinunderaminute #jaybrannan #djjayb
DJ Tips in under a minute: wireless speaker for meetings. Most of my meetings are in Starbucks or Pubs and I find that my iPad and phone aren’t loud enough to play samples of songs for clients without them having to hold the iPad to their ears. I just bought a Bluetooth speaker that is very loud and now will bring it to all meetings so that I can have clients hear tracks as well as realize that I am about adapting to all situations, and being prepared!
CHAUVET® DJ ACADEMY INTRODUCES “EXPERT” LEVEL COURSES #chauvetdj #chauvetprofessional #chauvetdjacademy
CHAUVET DJ continues to take DJ education to new heights by adding five courses to its CHAUVET DJ Academy online video learning program. The five new courses make up the Expert Level of the Chauvet DJ Academy. “Our expert level material is intended to build on the lessons covered in our earlier courses so DJs who have been participating in the Chauvet DJ Academy can continue to perfect their performances and build their careers,” said Geoff Short, producer and host of the learning program.
Launched in October 2013, Chauvet DJ Academy is a comprehensive online learning program that includes Beginner, Intermediate, Advanced and now Expert Levels. DJs who register for the free educational series, watch video lessons, take quizzes and earn Chauvet DJ swag.
Encouraged by the success of the Chauvet DJ Academy, the company plans to continue expanding the program in the future. “As DJs, we love to learn more and more about our craft,” said Short. “Education will always be an important part of what we do at Chauvet DJ, which is why we’re so excited to launch this new level of the Chauvet DJ Academy. We’re confident that DJs will find a lot of value in these new lessons”.
Users can log on to Chauvet DJ Academy at www.chauvetdjacademy.com. Registration is free and existing users can log on and continue watching lessons from where they left off.
DJ Tips in under a minute: no ANGRY videos on your page: By Jay Brannan #djjayb #jaybrannan #djtipinunderaminute
DJ Tips in under a minute: no ANGRY videos on your page. Rant not rage when you put up videos to your business page, clients see everything. I have rant videos that I stand by and have no issue with anyone seeing them, but lately I am seeing DJs calling out individuals by name and going after them? I had my wife watch 3 videos and with in 10 seconds she was put off by the approach and content and said if she was a bride she would skip those DJs based on the videos. Even though we put up different content, you have to look through the eyes of your clients as you put the videos…
DJ Zone, a leading mobile DJ industry website and online news service, has presented a Lifetime Achievement Award to Berenice Chauvet, vice president of CHAUVET® DJ, Sunrise, Florida. The presentation, which took place at the 2014 Mobile Beat Show, marked only the second time in the 15-year history of the DJ Zone Awards that someone has been recognized with a Lifetime Achievement honor.“Anyone who’s had the opportunity to know Berenice can’t help but be impressed with her intelligence, her passion for excellence and her giving nature,” said DJ Zone founder Sid Vanderpool. “There are not many women at the top of our industry; Berenice has blazed a path for future generations. She’s also been incredibly generous with her time; not just with women, but with everyone from newcomers to seasoned pros. Her vision and hard work has made this a better industry.”
A former journalist for the Miami Herald and Fort Lauderdale Sun Sentinel, Chauvet entered the DJ industry in 2000 when she joined her husband Albert Chauvet in the company he founded. Together, she and Albert have guided their company along an impressive growth path as it introduced a series of groundbreaking products like the wireless Freedom Series™ as well as more recent innovations like the EZPin™ pin spot.
“I am honored and humbled to receive this award,” said Chauvet. “It’s really something that should be shared with my husband Albert as well as all of the talented people who have contributed to the success of our company over the years. As proud as I am of what we’ve accomplished, I’m even more excited about the future. The opportunities to bring a new level of excitement to DJ lighting with wireless and battery powered fixtures, as well as advanced LED color mixing, have never been greater. So stay tuned! The best is yet to come.”
The DJ Zone Lifetime Achievement Award is the latest in a series of recent awards for CHAUVET DJ. In January, CHAUVET DJ’s SlimPAR Hex 3 IRC won the Music & Sound Retailer Award for Best Lighting Product at the NAMM Show in Anaheim, California. In December, CHAUVET DJ was awarded the MMR Magazine Award for Best Lighting Line of the year.
DJ Tips in under a minute: carry a back up hard drive in the car: By Jay Brannan #djjayb #jaybrannan
DJ Tips in under a minute: carry a back up hard drive in the car. Being prepared has to be utmost for any DJ, especially when it comes to your content. I carry 2 HDs with me and after talking with some other DJs, I decided to carry a third in the car so that I know I always have back up with me when going out to a gig.
A talk on wattage, speaker, car audio (it does relate) and why it might not be that important!!
Geoffrey Short of Chauvet DJ talks to John Young of the DJNTV about the upcoming Chauvet DJ Academy educational seminars at MBLV18.
http://chauvetdjacademy.com (registration links are in the lower right side of the page)
Seminars will be broadcast at: http://www.djntv.com (The seminars will be broadcast in the large top video screen on the main page, click to refresh if the live button isn’t showing up within 10 minutes of the next seminar and then click the play when the red live button shows up!)
DJ Tips in under a minute: AAA for car and gig safety. I have had a AAA Plus membership for over 20 years and it has always been a HUGE benefit. If my car were to break down on the way to a gig, I get 100 miles free towing and could have the car towed to the venue. Do the event, and then get towed home! I try to plan it out that this doesn’t happen, but for under a $100 a year it is great to know that I have a plan in place for my clients safety!!!
DJ Tips in under a minute: local radio stations Top 40 to see what’s getting played: By Jay Brannan #jaybrannan #djjayb
DJ Tips in under a minute: local radio stations Top 40 to see what’s getting played. I try to check out the local Top 40 stations in my area about twice a month, sometimes just once a month, to see what is getting played. Knowing the local tracks will help you to have those songs ready at different gigs. Even if you normally do Weddings but not a lot of Top 40, it is always good to have those tracks in your library for the occasion when a client requests them.