« June 2006 | Main | August 2006 »

July 13, 2006

DJ - MDJ Business 101 - Getting Started Step 3.1

Get mentally prepared. Most Mobile Disc Jockey (MDJ) ventures fail for simply lack of planning.

There is the saying: Failing to plan is planning to fail!

One major reason why Mobile Disc Jockeys (MDJ) fail:

1. Jumping in head first. Without experience, without business knowledge...you are taking a huge risk in an overpopulated Mobile Disc Jockey (MDJ) world. If economics isn't one of your strong points, I highly suggest taking business courses through a local colloge, tech school or business college. Knowing how and why can prevent you from becoming reactionary in the volatile Mobile Disc Jockey (MDJ) industry.

July 07, 2006

DJ - MDJ Business 101 - Getting Started Step 2

Come up with a name for your Mobile Disc Jockey company. Be creative & make it unique.

Also read:
http://www.sba.gov/starting_business/startup/guide2.html#how

Register your Mobile Disc Jockey company name immediately with the Secretary of State! File your Mobile Disc Jockey company name with as many civic levels as well.

Don't wait to see if your venture flies. You are cheating yourself & other's by not being committed to your venture.

Do not operate within the cracks of the system. It suggests that you are dishonest, incapable or undeserving of success.

File the appropriate forms with the IRS that determine how your Mobile Disc Jockey company is classified.

I would suggest contacting an attorney to assist you in establishing a corporation. There are many corporate options to choose from & not all options may effectively apply to your Mobile Disc Jockey venture.

July 05, 2006

DJ - MDJ Business 101 - Getting Started Step 1

Step 1:

First things first!

Are you cut out to be a business owner. Do you have what it takes to provide for yourself & family plus a potential staff?

Evaluate your personality type. Figure out if you are an entrepreneur or simply a hard worker. Starting a business takes considerable time & effort. Not to mention revenue. Is your venture viable? Many people mistakenly enter into business as a matter of mild jealousy or envy. REMEMBER! Seeing the glitter of being a business owner is just the tip of the iceberg. There are tremendous pitfalls around every corner. Get back to the basic & apply BUSINESS 101.

You must first learn how to evaluate a markets viability before entering into business. The Mobile Disc Jockey (MDJ) industry has a fairly finite potential in any one area of concentration. Weddings have a potential of about 2.2 million as of 2005. With an ever changing Mobile Disc Jockey (MDJ) population & no current means of census the best conservative estimates suggests around 70,000 Mobile Disc Jockeys (MDJ) as of 2004 in the USA. Equal distribution of events amongst the 70,000 Mobile Disc Jockey (MDJ) companies would provide an average of 31.4 events per company. That's assuming that all 2.2 million weddings choose Mobile Disc Jockeys (MDJ) as entertainment. Mobile Disc Jockeys (MDJ) still compete with bands. Entertainment itself may be at issue due to religeous beliefs. If we can conservatively suggest that 50% of all potential weddings will not hire Mobile Disc Jockeys (MDJ) for various reasons the average numbers of potential events falls to 15.7!

Simply put...can you survive on your markets estimated potential?

Diversification is the key. Each & every potential market needs to be evaluated before a true feasability assessment can be made on any venture.

July 04, 2006

DJ - MDJ Business 101 - Getting Started

The SBA has a vast resource to help those just getting started & those that have screwed up miserably & are mature enough to realize they need to start over & do things right.

http://www.sba.gov/starting_business/startup/guide.html

The current dilemna facing the Mobile Disc Jockey industry has been created by legions of DJs side stepping a time honored tradition of learning the ropes.

Mobile Disc Jockey are gambling with their financial futures just like pioneer travelers that bought wagons & headed west without the necessary knowledge to survive. The trails of the old west are riddled with graves of those less fortunate victims of impulsive capitalism. Albeit, the risks were more easily defined by pioneers...you screw up you die. Mobile Disc Jockey is many cases simply don't or can't comprehend the risks they are taking.

Imagine filling your calendar with gigs you have to travel to increasing your odds of a fatal car wreck for the least amount of revenue...

Hidesite is 20/20 for a reason!

Learn from the mistakes of others! You won't live long enough to make them all yourself!

July 03, 2006

Pay Dues? Bite Me!

Getting started in the Mobile Disc Jockey industry has become increasingly easy. Gear & music has never been more readily available.

The entry level DJ today can effectively sidestep the dues paid by veterans of the industry with a credit card. Their life expectancy within the industry is shorter. The respect of their peers is slim to none. Yet, the damage that they inflict upon the industry is unprecedented. It is generally accepted that people pay dues to garner respect of their peers. How... Why... should an entry level DJ preclude that they deserve respect or even honorable mention without having first learned the "ropes" from an established company?