How do you handle the slow winter months?
As you well know the winter months, especially in areas where the weather can get cold and nasty means that the DJ slow season is upon us.
The numbers of Weddings being held from November to May 1st drops greatly. 2007/2008 was a tough time as it was but now with the economy really dropping I would predict that the winter of 2008/2009 will really be hard on even the most established mobile DJ Entertainers.
To offset the slow wedding seasons most DJs will cover corporate functions, smaller birthday, anniversary and holiday events to help ends meet.
The thing to remember is not to lose the fact that your service is valuable to clients and that you should avoid getting into the “LOW PRICE WARS’ with those competitors around you.
What good is it to work if your pay rate doesn’t cover the bills and in some cases actually cause profit loss?
Example: If you do an event for $500 but it costs you more in expenses to do that event, then why would you do it? (Plug your own numbers in)
If you stay home and not work the event, you don’t have to worry about things such as equipment failure, theft, vehicle brake down, accidents in the bad weather and illness due to the constant in/out of a building while loading/unloading, injuries from slipping/falling on ice and snow.
I personally hate working during the winter months because here in Minnesota you never know if the day will be warm and sunny or twenty below zero and have three feet of snow dumped on you.
Some winter events that I do I will actually increase my rates because of the weather and the risk of possible failure to vehicles, last second cancellations or even worse no cancellation and no one shows up because of the weather.
I want to make sure that all my expenses and possible expenses are covered and make it worth my time and effort to battle the cold and snowy days & nights.
I guess I would rather stay home with my wife cuddled around a nice warm fire then to drag my equipment through wet and cold snow.
Jeff Richards: Party Time Productions
http://www.PartyTimeProductions.biz