Disc Jockey News

I was asked to open for country group Montgomery Gentry!

The second to the last day of the Republican Convention (Wednesday) I got the final okay and was hired to open for the country group Montgomery Gentry for the Californian delegate's private party. This event was scheduled for Thursday evening starting at 10:00 p.m. and went until 2:30 a.m. Friday morning.

I was contacted one week prior to the event by a gentleman from Texas looking for a DJ to Open for the group and then play some music after the band had finished as the guests whined down for the night and leave the ball room. Originally the 70’s band “Kansas” was scheduled to play but then for some reason backed out at the last moment.

I sent the coordinator a specially prepared contract that had all the important details that he wanted as well as fit the situation (It wasn’t a wedding or corporate event) so my regular contracts just didn’t work.

The day before the event I still had not heard if I was hired or not. I called his phone and left a message asking how things were shaping up.

He text messaged me from the plane saying that he would be landing soon and that things were a go.

It was a very exciting evening. I was setting up my equipment on one stage as Montgomery Gentry was doing a sound check on the other stage. The best part was that I did not need to bring speakers or lights; it was all handled by/through the bands equipment. If I was a “Lap Top” DJ that would have been all I needed to bring in.

I started at 10:00 p.m. and was to play until the band started at 11:00 p.m. The band was to begin at 11:00 but because of the lateness of the speeches they didn’t start until about 12:15 a.m.

Originally Senator McCain was to appear and introduce the band but with everything running late, they shuffled him off to a plane and he went onto his next stop in Wisconsin.

The band was great to watch and very LOUD! My stage was stage left of the band and five feet from a huge stack of speakers. I was wearing ear plugs but it was still LOUD!

There was no assigned seating, no security separating the band from the guests, it was just open and free to move around as you wanted. Directly in front of the stage was the biggest dance floor I had ever seen. People were standing on it to watch the band and some were dancing.

It was great because no one there was being pushy or rude. Everyone was very polite! I wanted to get up in front of the stage to snap a picture and the people just opened an area and allowed me to do so and then I went back to my stage area.

The band finished up at about 1:45 a.m. so I started again. The room began to empty and I thought I was going to be done by 2:00 a.m. but just like a wedding suddenly at the end of the night people get up and want to dance. I finished up at 2:30 a.m.

With the help of my fellow DJ and good friend Karl Morgan, we broke down my equipment as the road crew for the band began to disassemble their set up. It was a real cool event to partake in and Karl was able to get some real good close up pictures of the band in action.

An opportunity like this doesn’t come alone often and I just couldn’t pass it up.

Jeff Richards: Party Time Productions

http://www.PartyTimeProductions.biz

Posted by Jeff Richards at 01:39 PM | Permalink

This article by Bob Lefsetz appeared on yahoo in the music section. I thought that it was very interesting and thought provoking. What do you think?

Not Selling On iTunes

Posted Thu Aug 28, 2008 1:14pm PDT by Bob Lefsetz in The Lefsetz Letter

Isn't this how the labels got in trouble to begin with? By making customers buy an entire, overpriced CD to get the single, the only track they wanted, oftentimes the only good track on the album?

Pulling acts from iTunes is akin to winning the pennant but refusing to play in the World Series because the TV network and its advertisers would be unjustly enriched. Like being the world champion but not going to the Olympics because these same entities would profit and China's image would be burnished at the athlete's expense. Is that what we're going to see next? Michael Phelps suing China for a percentage of its gross national product? Since he focused the world's eyes upon the country?

iTunes was not launched as the definitive future of music acquisition but as an alternative to theft. Pulling music from iTunes just incentivizes people to steal, to learn new techniques for stealing. At the height of the original Napster grandmothers were downloading. The key is to develop a reasonable alternative that makes stealing not worth it. Raising the price is not a solution.

That's what labels want to do, raise prices at the iTunes Store. Why not tell that to GM! Ford and Chrysler too! Why don't we raise the price for SUVs! Make more on each one! Eureka, that's the solution! But at least most drivers only need and purchase one automobile. Whereas we're now in the golden age of music acquisition.

Kids who might not have owned any music in decades past now possess thousands of cuts. And believe me, they didn't pay a buck for each. And this is good, the more people music own, the more enriched their lives are. Furthermore, the greater benefit to the acts' whose tracks have been stolen. File-trading kept Led Zeppelin, Pink Floyd and AC/DC alive. How else would kids have heard this music? And now AC/DC are going to go on the road and sell every single ticket. This wouldn't have happened without the easy, in this case free, acquisition of music online.

And unlike the Eagles, AC/DC is not a geriatric act. Kids like AC/DC. To keep them off the iTunes Store is an insult to the band's fanbase. Like forcing you to go to a liquor store to buy Coke, refusing to sell it in the supermarket. The Eagles may have sold millions of albums, but in the consciousness of America, their latest double album, Long Road Out Of Eden, is an incredible stiff. It had zero cultural impact. Are you only interested in short term money? Not the act's good will, career and legacy? Then make a deal with one retailer with a guaranteed payment. You're on a direct train to the graveyard.

The Eagles are unique. No one expected a new album and the band didn't need it, they're coasting on their hits, they can tour until they die. But what if you still have an active career? What if you need your music in the public consciousness? What if you are still building? To keep your music off the Internet is like writing a novel and refusing to publish it. Believe me, kids barely know what a CD is, and they don't want to go to a store to purchase it. I do my best to never go into a retail store, it's easier to shop online, where inventory is plentiful and one can easily find the lowest price and delivery is straight to your door.

As for delivering CDs via the Internet... That's like selling typewriter ribbons via the Net. Like delivering dot matrix printer ribbons. Why online would we want anything but files?

As for making users buy the complete album, a la Amazon... This just ends up frustrating the user base, causing revolt. The RIAA/major labels are hated by the average consumer, kids know artists get lousy royalty rates, and this is because of the backlash against overpriced CDs with only one good track and the useless anti-piracy scheme known as suing file traders.

Kid Rock is a career artist who is seen as an album artist. He happens to have the single of the summer. This is driving CD sales. How often is this formula replicable? If we're lucky, we've got one single of the summer, and it usually can't be predicted in advance. And oftentimes, it's by a one hit wonder. And, outside of the U.S., Kid Rock's music is available on iTunes...

And then we've got the strange case of the Rolling Stones. They sold essentially double the online singles of Pink Floyd and the Eagles, but only half the albums. Could it be that the consumer is smart? And knows that whereas Pink Floyd is the quintessential album act, with the Stones it's now about the singles? Maybe you've got to buy Beggars Banquet, then again, when was the last time the Stones played "Parachute Woman" in concert? In other words, if you want the customer to buy complete albums, you've got to make better albums!

I'd say it's best if music labels stopped trying to scam their way to profits. Yes, it's not the consumer who's underhanded so much as the sellers. They're looking for endless ways to rip off their customers instead of producing music so desirable that it sells itself.

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Jeff Richards: Party Time Productions

http://www.PartyTimeProductions.biz

Posted by Jeff Richards at 09:47 AM | Permalink