Is A Web Site A "Must Have?"
In this day of mass media and world wide information sharing, is having a web site a "Must Have?" when it comes to advertising your DJ Business.
My opinion would be a definite YES!
When it comes to advertising and letting potential clients know who you are, what you do and how to hire your services, the easiest, cheapest and most efficient way is with a web site.
Advertising in the yellow pages, news papers, signs and flyers are a thing of the past. Much like the 8-track tape these means of spending your advertising budget is long gone and over with.
The majority of clients looking for a DJ will automatically turn on their computer and begin the google search for their Entertainer.
With today’s sophisticated, educated and completely computer orientated society a DJ without a web site just can not compete with a DJ whom has an informative, beautifully designed and easy to navigate web site.
When I see a listing for a DJ on places like craigslist and they don’t have a web site, I automatically think unprofessional, inexperienced, low quality person trying to make a few beer bucks.
Of course this isn’t always the exact reasoning behind every DJ not having a web presence, but what would the average Joe “Bride & Groom” think when they see this?
In the long run after the initial costs of the start up for the site, the monthly rate is so much less then just one ad or one paid listing in any phone book, newspaper or flyer.
A well designed and maintained web site can be all the advertising you may ever need.
Jeff Richards: Party Time Productions