Disc Jockeys - Valentines Day brings rings to your phone
Valentines Day, February 14th is the number one day of the year chosen by gentlemen to propose to their special ladies. What does this mean for Disc Jockeys? Your phone should be ringing off the hook over the next few weeks with excited Brides looking to hire entertainment for their big wedding day!
Valentines Day is number one followed by Christmas and then New Years Eve for popping the question of marriage.
Because of this the need for booking entertainment is greatest from January to April for the DJ.
You can almost gage your entire year from the number of bookings you make during this time period. Sure others will also come along during the course of the year, but the first few months of the New Year is a pretty good gage to measure the potential success or failure of your business.
Most Bridal couples will first search for the perfect location for the ceremony followed by the location of the reception.
After these two items are locked down they will then begin looking for vendors to complete their beautiful day. Depending on the importance of each item by the couple will determine the order of which they will hire their wedding vendors.
If Photography is most important they will hire the photographer first. If the food is most important to them, then they will search for the right caterer.
They will go through their lists that will include vendors for the Brides dress, decorating, videography, flowers, Tuxes etc..
It's not known the exact reason but the majority of the time the Disc Jockey seems to be last or close to last on their list after such items as chair covers, favors and little bottles of bubbles.
One of the reasons could be the over abundance of Disc Jockeys available on any given weekend to perform the event and the uneducated clients who believe that all we do is "play music" thus we are all the exact same.
It is unfortunate for them if the budget is spent before they get the chance to really research the quality of a DJ Entertainer before being forced to hire the cheapest DJ they can find due to the lack of funds.
"Great Entertainment is not Cheap and Cheap Entertainment is not Great"
The average DJ for a Wedding reception will cost in 2008 approximately $800 to $900.
That is for the AVERAGE DJ. Average talent, skills, experience, quality etc.
Anything less could be just that…LESS THAN AVERAGE.
The more talent, skills, training, experience and time consumption with planning by the DJ and the quality of their equipment, advertising, production values and other business related costs the higher the rate will be.
How would you rate yourself for talent, skills, experience etc.?
Less then average: Less then $800
Average: $800 to $900
Better then average $1000 to $1500
Extremely better then average $2000 and up
Do your rates relate this fact to clients or do you just charge what the other guys charges?
It’s a wonderful feeling when a newly engaged couple calls you first to see what day you have open before selecting the day of which they will be married.
Valentines day is over and they had the weekend to spread the wonderful news. It is now time for them to begin to plan their magical day, are you ready? Are you available to answer your phone at any time of the day when they call? Can you meet with these potential clients at their beckoning?
Ring, Ring: opportunity calling?
Jeff Richards: Party Time Productions