07/07/07 Was it Lucky for you?
What was estimated to be the biggest day of the century to get married is now over, how lucky were you?
Being a one man operation, if I could of cloned myself I could have entertained for at least a dozen events on 07/07/07. Unfortunate for me I had to pass on those Brides to other members in my DJ Association that I know would do a great job for them.
At one point I ended up also being hired by a couple who wanted to get married on 07/07/07/ but could not find an open location so they moved their date to 07/06/07.
It was a very busy weekend for myself, were you booked of 07/07/07 ???
If not, then I think you may need to go back and look over what possible reason you might have that contributed to why you were not booked for that day.
Was it because....
Your Advertising: Poor advertising? Lack of Advertising? Advertising in the wrong locations?
Your Image: What image do you project in your advertising? Web site? DJ Set up? Your Clothing? Your personal hygiene?
Your Value: Do you charge more then your perceived worth? Do you charge less than your perceived worth? Do you know what your perceived worth is?
Your quality of service : Could you improve the quality of service you offer clients? Can you help them plan their day out better, not just using an on line questionnaire? Can you give them more then they expect from a DJ?
What could you of done differently to have the biggest wedding day of the century booked solid?
This is where you need to start to figure out why your business may not be doing as good as you wish it would.
You can try to compete by lowering your price, but eventually you will have to just give it away for free, or you can take a real deep look at yourself & your business and try to find ways to improve. After you figure this out you will have yourself booking great events as often as you want to work.
Jeff Richards: Party Time Productions
http://www.PartyTimeProductions.biz