Netwroking with other DJ's really works!
Here is a great example of how DJ Associations and the networking amongst the members in an organization can really help your bottom line.
I received an e-mail from a couple looking for an entertainer for their wedding. They mentioned in their e-mail that they were referred to me by another DJ who is in the Association that I belong to, and a gentleman that I respect and have been personally inspired by.
He was already booked up for the date (May 2008) Even though he was booked he still took the time to speak in great detail about our industry and answers all their questions about hiring an entertainer.
He educated them about the importance of hiring a great professional DJ with the skills and talents to make their dreams some true. He went into great detail about what a DJ can/should do for them and the price range of an entertainer who will give them superior entertainment value.
He then gave this couple the names of three DJ companies that could deliverer everything they wanted and more and the web address of our Association. My name was on their list along with two other DJ's that I personally know and also refer business to.
Being a full time DJ I was able to respond to their e-mail within thirty minutes after they sent it to me. I then waited one hour to give them a chance to read it over and take a look at my web site before making the sales call.
They were very excited that I still had the date opened, loved what they saw and heard on my web site and arranged to have a consultation the very next day.
I met with this wonderful couple and they decided to hire me on the spot. We inked the deal that was for my largest wedding reception to this date at just over $2000.00
I truly believe that all the great detailed explanation and the referral from the other DJ made it exceptionally easy to have this couple sign an agreement for this price.
If everyone in their Association were to take the time to work with clients like this on the phone, even though they are booked and then refer them to fellow members that they know will provide the client with what they are looking for, it would add to everyone’s bottom line.
Thank you to Mike Anderson of Crystal Entertainment located in Mankato Mn.
Jeff Richards: Party Time Productions
http://www.PartyTimeProductions.biz
UP DATE: Since writting this blog I have signed several more $2000 plus events. I could not have done it without the influence, inspiration and examples set by people like Mark Farrel, Peter Merry & Mike Anderson!!!!
Thank You! Thank You! Thank You!