Disc Jockey News

You just got back from the DJ convention, how can you make this expense and experience pay for itself?

Remember how pumped up you were about going to the convention? The excitement of participating in the seminars, showrooms and meeting DJ's from all around the world?

Now is the time to put that enthusiasm to work and make it earn you more money!

Before it is too late, look over all your notes, view any DVD’s, listen to the CD's and read any materials you might have purchased or received at the convention.

The idea is to keep those juices flowing while the excitement is still there and put into place any new or different information that you have learned at the convention.

Take what you have learned and shape it to fit you and your business. Review the new routines, the different ways to present things or a way to look and be more professional. Figure out what will and what won't work for you personally. You may need to tweak a few things to fit your personality or particular business structure.

If you learned a new way to perform a dance, or a better way to introduce the Bridal couple, start practicing this right away. Learn it, love it and live it. Make it YOURS and then inject it into your performance when you have it perfected.

The secret is to practice it over and over before ever trying to present it to a group of guests. You don’t want to possibly embarrass the Bridal couple or yourself, so never try something for the first time in front of a room of what could be potential clients.

The most important thing to remember is to do this right NOW! Do not wait a week or two. The longer you wait the less excited you will be and you may possibly let it slide or forget all the fine details that you picked up.

Start now and in a short time it will seem as if you’ve been doing this for years

Jeff Richards: Party Time Productions

http://www.PartyTimeProductions.biz

Posted by Jeff Richards at 02:20 PM | Permalink

Author and speaker Peter Merry's new book will be available for the first time starting on February 21, 2007.

The Best Wedding Reception...Ever! Your Guide To Creating An Unforgettably Fun Celebration

Posted by John Young at 05:15 PM | Permalink

How much would you pay for a beverage at a restaurant? Milk. Pop, Coffee, Beer?

Recently my wife and I went out for breakfast at a High Quality, Higher priced restaurant (as opposed to the typical fast food restaurant) to start a nice relaxing Sunday.

We ordered, enjoyed our surroundings and ate the delicious meal. As I was writing out the check I looked closely at the bill to notice that we were charged $2.59 for a ten ounce glass of milk.

My first thoughts were:

I can buy a GALLON of milk for the same price as that 10 ounce glass.
I can buy more then ONE GALLON of gas for the same price as that 10 ounce glass.
I can buy two, TWO LITERS of my favorite soda for the same price as that 10 ounce glass.

We all pay the price at the restaurant because it is a convince to us not to have to shop for the food, prepare the food and then clean up after the meal.

The restaurant needs to charge enough for the meal to pay for the food, shipping, cooks, wait staff, cleaners, lighting, advertising Etc...Etc...Etc... I wasn't happy about the price but we defiantly will eat there again because we enjoy the food, the quality of the service and the surroundings (as opposed to the typical fast food restaurant)

People (not everyone) are willing to pay four to six bucks for a cup of coffee at Starbucks, when they could get a bottomless cup of coffee for under two dollars at another location right across the street.

WHY? They create a cup of coffee that is completely unique & customized to that client and no one else.

I enjoy a particular Pizza restaurant over any other Pizza in my area; we unfortunately live outside their delivery zone, it does cost more, but to me it is worth the price and the travel. When I'm feeling lazy or cheap, I will call up one of those TV advertised Pizza Chains and have it delivered. (Cheap, not as good, but convenient)

When I order the TV Chain Pizza I know I will pay less, I know the quality will be less and I know it will be convenient.

When I order from my favorite Pizza restaurant I know I will get a high quality, great tasting pizza that will cost me more and will be less convenient for me - but well worth the extra cost.

The PRICE says it all.

Cheap: Less Quality, Deal with Quantity not Quality, gives you the exact same thing every time.

Expensive: Higher Quality. Quality and Uniqueness is top priority, worth more, will pay more for service.

Now apply this logic to a Disc Jockey Service.

If you are a DJ who charges the "average" or below “average” DJ price in your area, but give a superior experience for your clients, then you are saying to everyone who is looking to hire a DJ "I'm just a CHEAP, AVERAGE Disc Jockey"

If you truly believe that you offer your clients a Unique, Higher Quality, more Professional service then the competition around you, you should charge a price that represents (reflects) your service or possible clients will think you're just cheap (Much like what you expect from most fast food restaurants)

If you are just a “average, typical, cheap” Disc Jockey, then charge a “average, typical, cheap” price but don’t blame your low income and difficulties running your business on what others charge, the economic situation in your area or “people won’t pay that”

Just be happy being CHEAP!

This business technique of charging a price that reflects the costs of producing the service/product and represents the worth of the service/product applies to just about everything you purchase. TV, Home, Automobile, DJ Equipment…….DISC JOCKEY

What you charge represents more then what you cost to possible clients, it represents your Quality, Worth and Value.

Jeff Richards: Party Time Productions

http://www.PartyTimeProductions.biz

Posted by Jeff Richards at 07:00 AM | Permalink

The schedule for the Northern Disc Jockey Conference for 2007 is online!

There are three days of great networking, educational seminars, and fun!

The NDJC07 will be held at the Holiday Inn Select in Bloomington, Minnesota.

Click here for more information

Posted by John Young at 09:47 PM | Permalink

The schedule has been posted for the March 19-20th Leadership Summit at the Holiday Inn Select in Bloomington, Minnesota.

Click here for more information

Posted by John Young at 09:39 PM | Permalink

Putting the letter "A" in front of your business name could be "A" marketing mistake.

If you look through your local phone book or go on line to look at the names of DJs in your area, I can guarantee that there will be at least one company that decided its best marketing plan is to place the letter "A" in front of their business name.

I have seen some with anywhere from one to four "A's" in the front of their names. Why do they do this?
Back in the day before the internet the only way a business person could advertise was in the yellow pages.

As you know the yellow pages place ads and names in alphabetical order. It was perceived that people looking for services and goods would get tired or bored with looking quickly- so they would automatically stop after the first few on the page.

When the internet first took off it was also ran this way, but then the ISP's and the web site hosts got smart and figured out that they could charge per ad more money for higher rankings. Now it doesn't matter what letter your business names starts with to your ranking on the net. The more you pay, the higher the rankings. (Not exactly fair to the little guy, but neither is placing four “A’s” in front of a name)

This amazes me when I still see DJs (and other) businesses using this old marketing technique and believing that this really works.

I have seen DJ businesses that for many, many years had its name brand established but suddenly find that they are not getting the business they once did and decide to just add the letter "A" to the already established name.

Yes, it will place the name listing closer to the beginning of the list, but it doesn't fix the real problem that is the true cause of the drop off in business (whatever that may be)

Clients today are much more educated in what it takes to be a good or a bad DJ (or any service) They now take the time to shop around and ask the important questions, not just get bored and pick the first guy in the phone book.

Sure you will still find "price shoppers" but seldom if ever, will you find a person who hires you just because you were the first name in the book.

To me personally if I see any business that has placed "A's" in the front of their name, I will pass on them just because I believe that they have done this as a poor choice of a marketing plan and thus gives them the appearance of a less then professional business.

When was the last time you hired AAAA Professional….Anything?

Jeff Richards: Party TIme Productions

http://www.PartyTimeProductions.biz

Posted by Jeff Richards at 11:51 AM | Permalink