A New Word For "DJ"?
It seems that the word "DJ" is a bad word to use to describe what we do. Now some what to invent a whole new word to let the world know we're not "Bottom Feeders"
The word “DJ” really has a bad reputation in the minds of the general public. When a person hears the word “DJ” they automatically have a bad image conjured up in their minds as someone who is as hated as the “used car salesman” or the “criminal defense attorney”.
Why does “DJ” have a bad status to so many? It’s mainly due to those commonly known as “Bottom Feeders”. These are the DJ’s who pretend to be a Professional, Quality Entertainer but are really just horrible, untrained, uncaring hacks out to make a few easy bucks.
The hot topic on DJA Radio is the idea that the "Full Time, Professional, Quality Disc Jockey" should invent a new way to describe what we do so as to inform the general public that we are different and better then the "Bottom Feeders".
On the surface this sounds like a great idea! We will be able to differentiate us from those who are in it for the beer money just by calling ourselves something other than a "DJ".
Here is the trouble with that logic…..A few years back those of us who wanted to let the world know that we are better then the “Bottom Feeders”, we provide better service, performance levels, better value and quality began using the word “Professional” to differentiate us from the others.
This distinguishing word set us apart from the everyday DJ. Unfortunately every DJ in the world now also uses the word “Professional” thus making it a “catch phrase” that the general public regards as meaning absolutely nothing. It's as over used as "Where's the beef" or "Whaaazzz Up?"
I would guess that if we began to use a new word or phase to describe who and what we are that it won’t take long for those “Bottom Feeders” to catch on and begin destroying the meaning of this new description.
“Bottom Feeders” don’t want to be GREAT they just want to be good enough. We began using the word “Professional” they started using the word “Professional”. We raised our prices up to a livable wage (they said it couldn’t be done) and they have slowly followed behind by just slightly raising theirs, but still resort to undercutting others and are not charging a true livable wage. We make quality Web sites and marketing materials they try to duplicate it on their home computer.
I guess what I am trying to say is, no matter what we do, what we charge, what we call ourselves, “Bottom Feeders” will always find a way to copy it and then destroy it for all of us who qualify as “Professional Disc Jockey Entertainment”.
Jeff Richards
Party Time Productions
http://www.partytimeproductions.biz







